Sustainability isn't just a nice idea
IT'S A CORE BELIEF THAT DRIVES EVERYTHING WE DO
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Every
day is
earth day
at rue Santé
OUR BEAUTY COMMANDMENTS & SUSTAINABILITY GOALS :
Wellbeing comes before appearance.
Healthy ingredients only.
Our planet is an amazing place. It supports us, nourishes us, and helps us grow. Our planet works hard for us, so every day, we work hard to do our part for the planet.
Running a sustainable business is a long-distance journey. It's not just about waste reduction or C02 emissions - all of our business commandments are about sustainability. These 5 driving value pillars represent our vow to foster health and wellness for all species for the long-haul. We're committed to reducing our carbon emissions, doing no harm, and reducing waste across all domains of our business from concept to conception and beyond. You shouldn't bear the burden of figuring out what to do with endless bottles, dispensers and other packaging waste. That's why we're thrilled to offer new programs to help you reduce the environmental impact of your self-care.
So, how do we get to a perfectly sustainable system? The way forward isn't always clear or simple -in some cases, perfect solutions don't exist. That's why we've anchored our goals to values that illuminate our collective path and guide our actions to a brighter, cleaner future.
Cruelty-free, do no harm approach.
Healthy-aging, not anti-aging.
Bound by sustainability.
OUR
Current
PICTURE
Reduce
CO2
Do No
Harm
Reduce
Waste
SOURCING
MANUFACTURING
SUPPLY CHAIN
USABILITY
END OF LIFE
1
CO2 REDUCTION
Envirostars Certified, low energy manufacturing: 80% cold process. Hot process products are offset by packing in paperboard tubes
Concentrated formulas: 80% anhydrous formulas (no water). The 20% aqueous formulas use floral hydrosols (upcycled products), instead of water = reduced transport emissions & increased value and customization opportunity
2
DO NO HARM
Certified vegan & cruelty-free ingredients & materials in everything we do, not just our products
All plant-based ingredients are grown certified organic, and with a few exceptions, wild grown. No harmful pesticides
Donated over 10% of annual proceeds from 2017 - 2021
Ethical supply chain
3
WASTE REDUCTION
Minimal plastics: only present in our dispensers (sprayers, droppers, pumps)
Eco shipping materials. 100% recycled corrugate boxes, void fill and shipping labels. Compostable packing tapes
Compostable / recyclable labels on recyclable / reusable glass bottles / jars. Compostable pouches
Recyclable / biodegradable paperboard tubes
2022
Milestones
2023
= IMPLEMENTED OR ONGOING PROGRAM
= IN PROGRESS / RESEARCH PHASE
Our journey is not over. We are actively working with environmental organizations that are helping us identify new opportunities for improvement.
1
CO2 REDUCTION
Offering nationwide carbon-neutral shipping with Sendle
Streamlining & working with local suppliers to reduce number of inbound shipments
Reducing carbon by planting trees through reforestation partnership with One Tree Planted
Other: eliminated AC use in our new location. Researching renewable energy sources.
2
DO NO HARM
Donating 10% of annual proceeds to non-profit animal and environmental welfare
Collaborating with the Humane Society on the Humane Cosmetics Act, which aims to ban cosmetics testing on animals in the USA
Other: Currently sourcing from ethical & fair trade suppliers. When not available, engaging suppliers about importance of offering these programs
3
WASTE REDUCTION
Implementing 100% plastic-free recyclable aluminum caps. 80% of products will be available plastic free (except purposeful perfumery)
Launch of return/refill program for glass bottles and non-recyclable pumps, sprayers & dispensers
Other: expanding retail refill program at Mimi's Zero Waste Market & establishing more partnerships with zero waste retailers locally and regionally
