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Sustainability isn't just a nice idea

IT'S A CORE BELIEF THAT DRIVES EVERYTHING WE DO

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Every
day is
earth day
at rue Sante

Our planet is an amazing place. It supports us, nourishes us, and helps us grow. Our planet works hard for us, so every day, we work hard to do our part for the planet.

 

Running a sustainable business is a long-distance journey. It's not just about waste reduction or C02 emissions - all of our business commandments are about sustainability. These 5 driving value pillars represent our vow to foster health and wellness for all species for the long-haul. We're committed to reducing our carbon emissions, doing no harm, and reducing waste across all domains of our business from concept to conception and beyond. You shouldn't bear the burden of figuring out what to do with endless bottles, dispensers and other packaging waste. That's why we're thrilled to offer new programs to help you reduce the environmental impact of your self-care.

 

So, how do we get to a perfectly sustainable system? The way forward isn't always clear or simple -in some cases, perfect solutions don't exist. That's why we've anchored our goals to values that illuminate our collective path and guide our actions to a brighter, cleaner future. 

OUR BEAUTY COMMANDMENTS & SUSTAINABILITY GOALS :

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Wellbeing comes before appearance.

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Healthy ingredients only.

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Cruelty-free, do no harm approach.

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Healthy-aging, not anti-aging.

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Bound by sustainability.

OUR

Current

PICTURE

Reduce
CO2

Do No
Harm

Reduce
Waste

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SOURCING

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MANUFACTURING

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SUPPLY CHAIN

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USABILITY

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END OF LIFE

1

CO2 REDUCTION

Envirostars Certified, low energy manufacturing: 80% cold process. Hot process products are offset by packing in paperboard tubes 

Concentrated formulas: 80% anhydrous formulas (no water). The 20% aqueous formulas use floral hydrosols (upcycled products), instead of water = reduced transport emissions & increased value and customization opportunity

2

DO NO HARM

Certified vegan & cruelty-free ingredients & materials in everything we do, not just our products

All plant-based ingredients are grown certified organic, and with a few exceptions, wild grown. No harmful pesticides

Donated over 10% of annual proceeds from 2017 - 2020

Ethical supply chain

3

WASTE REDUCTION

Minimal plastics: only present in our dispensers (sprayers, droppers, pumps)

Eco shipping materials. 100% recycled corrugate boxes, void fill and shipping labels. Compostable packing tapes

Compostable / recyclable product labels on recyclable / reusable glass bottles / jars

Recyclable / biodegradable paperboard tubes

OUR

Future

GOALS

2021 - 2022 Milestones:

= IMPLEMENTED OR ONGOING PROGRAM

Our journey is not over. We are actively working with environmental organizations that are helping us identify new opportunities for improvement.

1

CO2 REDUCTION

Offering nationwide carbon-neutral shipping with Sendle

Streamlining & working with local suppliers to reduce number of inbound shipments

Reducing carbon by planting trees through reforestation partnership with One Tree Planted
 

Other: researching alternative eco packaging formats with low C02. Water conservation.

2

DO NO HARM

Donating 10% of annual proceeds to non-profit animal and environmental welfare

Spirit of Giving fundraising for animal non-profits. Social  media awareness on animal rights & endangered species

Certification process for ethical & fair trade suppliers 

Other: commitment to increase our involvement in climate action and activism.

3

WASTE REDUCTION

Implementing 100% plastic-free recyclable aluminum caps. 80% of products will be available plastic free

Establishing local refill program for key products

Launching Zero Waste boxes to collect non-recyclable plastic dispensers

Other: researching eco options for small samples, perfume spray and roll-on dispensers.

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OUR SUSTAINABILITY PARTNERS

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